Men are said to be using the wrong shampoo


Millions of men around the world may be using the wrong shampoo, according to new research. Surveys conducted in South Africa, Germany, Hong Kong and Singapore, found that an average one in four men surveyed had a dry scalp and most of them are using an anti- dandruff rather than a moisturising shampoo to address the problem.

In South Africa, a survey by independent market research company, Insight Survey, 
commissioned by Alpecin Caffeine Shampoo, found that 24% of men had a dry scalp and 
two thirds of them are using anti-dandruff shampoo.

Dandruff and dry scalp are very different conditions, says global hair expert, Dr Adolf Klenk. 
“Dry scalp causes dry flakes and is often itchy. Many men think this is dandruff and try to 
fight the problem with an anti-dandruff shampoo which may be worsening the problem. 
“A dry scalp needs a mild, moisturising shampoo, whereas dandruff is largely the result of an 
oily scalp, requiring a completely different solution,” said Klenk.

The new  Alpecin Hybrid Caffeine Shampoo for dry, sensitive and itchy scalp. Picture: Supplied. 

The South African survey found that 71% of all 1011 respondents mistakenly believe a dry, 
itchy scalp causes dandruff. And, of those with a dry scalp, only 35% are using a 
moisturising shampoo.

Klenk, who discovered that a caffeine-based formula helps counter hair loss* in men and 
women, has now developed Alpecin Hybrid Caffeine Shampoo for dry, sensitive and itchy 
scalp. The “hybrid” comprises a gentle, moisturising shampoo combined with a caffeine 
formula to “fuel” the hair and help counter hair loss*.


Please enter your comment!
Please enter your name here