My haircare company fills a ‘real void’


By Bang Showbiz Time of article publishedJun 21, 2020

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Tracee Ellis Ross thinks her haircare company, Pattern Beauty, fills a “real void” in the industry.

The “Black-ish” star launched her own hair products under the brand Pattern Beauty, and whilst it started out as a personal project for her, she soon realised many other women would benefit from these products.

She said: “I feel like I was persistent for 10 years for a reason. The dream started as a personal desire to have products that worked for me that could all look the same in the bathroom … I was like, is there one line that could just look pretty in here? 

“So it started as personal; just really wanting and genuinely looking for products that were not only good for my hair but also made it look great. And then, as my journey continued, as I’ve expressed so many times, realising that it wasn’t just me that was looking for that. 

“There was a real void out there – there was a gap in the aisles and how the aisles were presented and all that kind of stuff. So I think my persistence – I’m really grateful that it resulted in people receiving it the way it was intended. I don’t know that I was surprised but really grateful and mostly excited that people think the products work.”

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JUMBETTES (Leave-In & Hydration Shampoo) available tomorrow at at 9a ET Photos by me Vase by Kayo O’Young gifted to me by @samiranasr Flowers by @lilylodge

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Tracee Ellis Ross(@traceeellisross) on May 19, 2020 at 7:34pm PDT

And Tracee wants to “continue expanding” her range to support the community through not only haircare but skincare and the “wholeness of beauty”.

She told The Glow Up: “I will say for now my dream would be to continue expanding and growing the beauty realm; the wholeness of beauty, whether it’s skincare, haircare. There are so many more areas to go in the area of hair – many of which are already in process … My company is growing now and there are so many priorities, and to continue growing is one of them.”


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