News flash: being pregnant is HARD. Besides the hormones surging around your body, you’ll find yourself struggling to sleep, having to give up your favourite rosé and French cheese, forgoing your nightly retinol… Not to mention all the changes that are happening to your body. Whatever your fertility journey has been and however excited you are for the new life growing inside of you, it doesn’t take away from the fact that the miracle of pregnancy… well, a lot of the time, doesn’t feel quite so miraculous.
And one of the hardest parts of adjusting to being pregnant (that no-one seems to tell you about) is the lack of actual stylish maternity clothes out there. You might be reading all the right baby books, doing maternity yoga and taking your pre-natal vitamins religiously, but what do you wear when all your fave pre-pregnancy outfits no longer fit?
While we would all love to emulate the latest pregnant celeb and still wear our designer threads as our bellies expand, most of the time, it’s just not possible. There is only so long you can do the hair-tie-trick through your jeans and stretch your favourite white T-shirt or knitwear over your stomach before you realise that you’ll need to invest in at least some maternity wear.
It’s a Catch 22 situation, however – now more than ever it’s important to feel and look like yourself when you’re going through such a big life change, but is it really worth splashing the cash on items you won’t even wear for a year? Luckily, if you find yourself pregnant at the moment, it’s the perfect time to grow your maternity wardrobe. It’s Black Friday and cyber weekend and we’ve done a round-up of where and how to shop the sales, mama-to-be style. If you’re looking for Black Friday maternity deals, you’ve come to the right place.
Where is doing Maternity Black Friday Sales?
Sadly some of our favourite Scandi high street brands like & Other Stories and Arket haven’t yet started maternity lines but there’s a host of retailers who do – if you know where to look. ASOS has one of the best and largest maternity sections out there and Topshop does fashionable bump-friendly clothing and a selection of their best-selling jeans in maternity versions (and honestly, once you turn to maternity jeans there is no going back).
It might not be your first port of call, but New Look actually offers a wide range of stylish maternity pieces, and of course John Lewis (a paradise for all things baby) has some options that won’t look amiss in your usual, chic wardrobe. And yes, all of these retailers are running Black Friday promotions, so you can now get your preggy wardrobe sorted at a fraction of the usual price. Hallelujah!
What should I buy in the maternity Black Friday sales?
Shopping for an ever-changing body can feel like an impossible task, so sticking to the basics when it comes to maternity wear is key – even during sale season. SPANX’s Mama Ankle Jean-ish Maternity Leggings are a godsend. They’re now only £76.80 at Selfridges in their Christmas Comes Early sale with the code SELFCCE, but you’ll find yourself getting a lot more cost per wear. Leggings will most likely become your new best friend so this is another item where quality wins over quantity; our pick is these Mamalicious Maternity Wet Look Leggings, which are currently 20% off at ASOS and are a little more stylish than your standard black leggings.
Whether you’re planning to dress up for the upcoming festive season, or just want something easy to chuck on, a bump-friendly dress is always a good idea. This knitted rollneck style (currently 20% off) is perfect for this time of year, and this floral midi dress will just as easily fit into your post pregnancy life.
And because pregnancy fatigue is a very real thing, our Black Friday round-up wouldn’t be complete without a loungewear set (20% off at River Island with code HELLOBF) or classic pack of cami tops, for those days when getting through more than one episode of a Netflix series feels like an achievement.
Scroll down for our best pick’s from the brands doing Black Friday maternity deals, because if there’s ever a time to save on clothing now is it.