Basking in the euphoria of emerging ‘Most Reliable Value-Engineer’ at the 10th Global Brands Magazine (GBM) event, organised by Global Brand Awards in the United Kingdom, leading manufacturer and supplier of electrical products, Himel, has restated its commitment to providing sustainable and high-quality goods for improved safety of consumers.
The global brand produces and supplies merchandise for low voltage power distribution, final distribution, power management, motor control and protection, industrial components and home electric offers.
Speaking, Himel’s Global Head, Shrinivas Chebbi, observed that the award was in recognition of their efforts in developing quality products that have, over the years, served over 50 nations.
His words: “We are honoured to be recognised and awarded across two key strategic regions. Our commitment to value engineering and contextual understanding of emerging economies has been central to driving regional success.”
“We have established our competitive advantage in premium projects as well. Value engineering in design, procurement, production and implementation – the benefits are multifaceted. It is not about minimising cost, it is about maximising benefits. Any scale of the project can benefit from this. A testimony to the stacking effect of right marketing and sales strategies – these awards echo our vision and efforts to facilitate access to high-quality electrical products and support accelerated development of safer homes, commercial spaces, and industrial facilities.”
In her remarks, Global Head of Marketing and Communications, Vibha Thusu, said: “At Himel, our marketing strategies (are) underpinned at all times by the vision of reliability and affordability, aimed at pushing the perceived limitations of cost-efficient electrical products.
“Through extensive on-ground and online marketing initiatives, involving multichannel customer engagement and nudging conversations around the need for safer electrical products, we have been able to establish our brand as a thought leader in the value engineering space.”